Data-science

The Myth of A/B testing Mar 25, 2016 — by Brad Heidemann in Business “The journey is the reward.” – Peter M. Senge Let us now praise famous data scientists M...

The Myth of A/B Testing Mar 25, 2016 — by Brad Heidemann in Data Science Most websites are terrible at selling. As both a customer and as a consultant, I kno...

Personalization Practice Feb 12, 2016 — by Brad Heidemann in Business “ Nothing is impossible, the word itself says I’m possible .” – Audrey Hepburn As I was...

The Meaning of Personalization Feb 10, 2016 — by Brad Heidemann in Industry Trends , Inspiring Ideas Recently our Sales & BD team were working on an opportun...

Data Sciences Nov 6, 2015 — by Brad Heidemann in Business Traditionally advertising and marketing were based on the hope of a random chance. You’d see an ad ...